5 Mistakes Made by Owners Selling Without Professional Help
Without experience or training, sellers who wish to sell on their own make mistakes when listing their properties for sale. ACM Immobilier presents the blunders to avoid below.
- Overpricing
Without a notion and a perfect knowledge of the market, it is impossible to determine the price of one's property. In our agency, the real estate agent is constantly monitoring to know the prices of properties sold in each sector of the Gets. The goal is to guarantee the best estimate for our selling clients. This step is not obvious and is even more complex for an uninformed owner.
Often, the first mistake is to want to estimate one's property based on one's future project. Sellers will overestimate their property because their expectations are higher and thus generate a higher cost. In this case, the risk is to be mistaken about one's financing capacity for the future purchase. It should be known that valuing a property beyond its real price can have serious consequences in the long term.
When listing for sale, it is necessary to put oneself in the shoes of a buyer who is looking for their ideal property. The latter will indeed compare different listings on real estate portals and notice overvalued properties. Unfortunately, after a possible price drop, these properties no longer arouse interest among potential buyers.
Selling your property at the right price is crucial from the start of marketing your property. As a selling owner, you put all the chances on your side by trusting our agency to offer your real estate at the right price.
- Neglected Photos
The list of recurring mistakes is long, but here are the two main ones:
- A poorly quality and careless presentation photo: It is important to keep in mind that the first photo is the most important. It must be perfect, as it will convince the potential buyer to click on the ad. Note that 6 out of 10 internet users only look at the visuals for their first selections; hence the importance of quality photos. Nowadays, a wide-angle lens is essential for successful real estate photos.
- Overexposing rooms to make them appear brighter: as a result, we will find photos with white windows, without seeing the outside and therefore giving poor quality images.
Our advice: Hire a professional who will know how to highlight each room of your property.
- Insufficient Description
We have noticed several times in ads from individuals to individuals that the descriptions were too brief. Unfortunately, sellers will not use a catchy and distinctive title to make the property unique. They will also not select keywords for good natural SEO so that their property appears on the first pages of Google.
It is important to know that buyers want to project themselves into their future properties, and the ad will allow them to take the first step into the real estate. A successful real estate ad is composed of a description that makes you want to visit, clear, without abbreviation, well spelled, and inspires confidence. The ad must make clients want to move to discover more.
Finally, it is best to avoid the mention "Negotiable". Nothing worse for devaluing the property from the first seconds.
- Poor Argumentation
A homeowner is attached to their property because of unforgettable moments spent with family and friends. It is sometimes difficult to sell "one's little home" because of this attachment.
Creating an argument based on one's viewpoint is a common mistake among sellers. They do not know the needs and expectations of their visitors, and the discourse is then not adapted.
- Not Providing All Information
Wanting to hide any defects or other problems during the visit is not the right solution. Transparency with the buyer is crucial for the sales file to proceed well and to be finalized. Finding out about certain constraining elements during the authentic signature at the notary can be catastrophic!
Moreover, it is preferable to state the works that will need to be carried out to the purchaser from the first exchange so that they can anticipate, budget for them, and project themselves into the property. In France, when purchasing real estate, the seller must provide mandatory documents to the purchaser to inform them about the property. Otherwise, they are exposed to sanctions.
To avoid all these mistakes, it is important to be supported in your sales project. ACM Immobilier is an agency trained in real estate and in the Gets area to offer sellers a sale at the best price, within the desired timeframes and with peace of mind. We have developed skills to correctly estimate your property, which allows us to easily defend the selling price to buyers during visits. Trust us for your real estate projects!
